Web 2.0 was our entry into a 'viral' competition organised by The First Post. We were lucky enough to win the competition, and the video went on to get over 1 million hits on Youtube. We even got a mention on the 10 O'Clock News!
A year later we were commissioned to create another advert for The First Post, and the result was Ultimate Media Centre.

I did a write up of the whole process of making this film here.

Awards:
1st Prize, thefirstpost viral competition
Nominated D&AD awards 2007 - Viral animation